Katılımcı Memnuniyeti Bağlamında Mesleki Forum Etkinliklerine Katılma Niyetinin İncelenmesi

Deniz Yeşil; Bedrettin Özmen

Abstract

People participate in professional events to share their experiences, stay updated on the latest innovations, establish networks and discover learning opportunities. These events not only offer avenues for acquiring knowledge but also serve as platforms that supports professional development. Attendees' experiences at these events shape their expectations and this sense of satisfaction emerges as a crucial indicator of event success. Satisfaction indicators include factors such as networking opportunities, event location, content quality and professional development opportunities. Furthermore, this sense of satisfaction significantly influences the intention to participate in future events. This study explores the impact of attendee satisfaction on the intention to participate in future events. It focuses on professional development, networking and event environment as key satisfaction indicators. The sample comprises 415 individuals who attended a forum in Istanbul. Data were collected using the "Event Participation Satisfaction Scale," developed by the researchers. Confirmatory factor analysis (CFA) was used to examine the reliability and validity of the data collection tool, while structural equation modeling (SEM) assessed the effect of satisfaction on intention. The results of CFA confirmed the reliability and validity of the data collection tool, while SEM revealed a positive effect of satisfaction on intention. To enhance attendees' satisfaction and encourage long-term participation, organizers should enrich networking opportunities, choose accessible and suitable event locations and prioritize delivering high-quality content that supports professional development. Additionally, engaging with attendees post-event and implementing feedback-driven improvements can further strengthen the link between satisfaction and long-term participation intentions.

How to Cite

Yeşil, D., & Özmen, B. (2024). Examining the Intention to Participate in Professional Forum Events in the Context of Participant Satisfaction. TABAD Journal, 1(1), 77-94. https://tabadjournal.org/ojs/index.php/tbd/article/view/4

Full Article

Open Access License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, which permits unrestricted non-commercial used, distribution and reproduction in any medium.

Author Biographies

Deniz Yeşil, Hacettepe University

Biography will be added.

Dr. Bedrettin Özmen, Ministry of Interior

Biography will be added.

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